Prime’s history

The first charm - with theme – in porcelain painted with the hand is created to replace the white plastic charms.

On the theme of the Revolution’s bicentonary, this set of charms knows a quick sucess to the bakers and pastry cooks.

The characters of comic books and of animation’s movies become charms.

First characters to become charms : Tortues Ninja

Prime invents a game concept for Peugeot which will be an huge success in France.

The first “Epiphany” concept was born !

Prime invents the holographic crown.

The know-how, the innovation and the creativity are equally used for the accessories, which are essential for the charm.

The Prime’s charms set out to capture the large retailing.

Casper et Spiderman are characters choose by Carrefour and other large supermarkets

Prime defends equally the human values : a set for Unicef is created.

The sale of Unicef charms will permit to Prime to give a cheque of 200 000 francs (30 500 €) to the association.

Prime acquires approximately 50 licences each year.

The France is world’s champion of football.

Prime is present for this eventpour : miniatures, chocolate balls...

The themes increase. Prime borrows to the tradition, the mythology, the geography, the arts...

After the storm of 1999, Prime takes part in the reforestmet of the France.

Prime is the firstremier charms’ manufacturer to present a complete Epiphany concept.

The bags and the crowns are created especially for the different sets.

The 2003 concept receives the Blue ribbon in the Paris fair : crown, bag but equally game, poster and shop’s decorations are examined in order to do of the celebration a success..

The Emaux de Longwy, the islettes, une fève un gage, are sets of charms which was awarded by the AFF ‘s members.

A superb concept.

PRIME reveals the Epiphany’s universes and all the concept that Prime associates to its charms’ sets: children, family, celebration, discovery.

The hearts, the tubes, the mobile, the Egypt, a superb group of charms’ universes.